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Brand Warfare: 10 Rules for Building the Killer Brand
"'Branding' has developed into one of the business world's hottest concepts, and for good reason. Branding is cited as the secret ingredient behind the tremendous corporate gains realized in recent years by companies like FedEx, Rolex, Starbuck, Volvo, and John Hancock. In Brand Warfare, much-quoted maverick David D'Alessandro provides the secrets to his winning brand strategy that anyone in business can use to become a brand icon and incredible bottom-line success."
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Category: Marketing > Branding > Tutorials

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